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Strategy

Providing sustainable, profitable growth is key to creating value for all stakeholders

Great customer experience

Great customer experience

We put the customer at the centre of our strategy by ensuring great experience across our network and distribution touch points for our 166.1 million customers. This enables us to deliver an attractive customer proposition across both telecom and financial services, helping bridge the digital divide, increase financial inclusion and transform lives across sub-Saharan Africa.
Driving sustainable development

Driving sustainable development

Underpinning the Group’s business strategy is our focus on cost optimisation, sustainability and our people as we build and retain talent across our footprint. Our sustainability strategy supports the corporate purpose of transforming lives and our commitment to driving sustainable development by acting as a responsible business.
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Strengthen 'go-to-market’

We aim to build on our distribution network to increase our quality customer base. We continue to expand our distribution infrastructure through a mix of multi-brand outlets, supported by our own exclusive franchise-run shops and kiosks.
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Best in class network experience

We remain focused on delivering best-in-class services, enhancing our 4G network availability, expanding 5G across key markets and growing our fibre footprint. We continue to expand rural coverage through new site rollouts, investing in spectrum and new technology.
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Must win markets

We aim to increase customer traction by targeting regions with micro-marketing and digital tools to optimise network experience and distribution across micro-segments to capture the opportunities in our markets.
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Digitise and simplify

Our focus remains on enhancing digital adoption and driving operational efficiencies to simplify customer journeys thereby unlocking growth across all digital touchpoints.
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Accelerate Airtel Money

Our goal is to accelerate the adoption of Airtel Money across all regions, leveraging the success of our mobile money business model to expand financial access and inclusion, particularly in some of the world's most underserved communities.
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Scale home broadband (HBB) and enterprise

We're unlocking significant opportunities in HBB and enterprise through enhancement of our 5G technology and fiber network. Leveraging our scale across the continent, we offer reliable and resilient capacity to the enterprise segment aiming to meet the increased demand for digital services.